I develop grand-scale promotional ventures, content, strategy as well as speaking engagements - talks, one-to-one interviews and panel discussions - for luxury brands as well as arts and cultural institutions.
My skill is helping brands effectively communicate their consumer appeal, values and heritage.
My expertise combines an analytical approach and also forward-thinking vision, which I attained by working as an executive editor for a broad range of British women’s magazines from Cosmopolitan to Vogue as well as my experience working on a diverse array of cultural projects.
• HOTELS •
As artistic consultant of Autograph Collection’s Indie Film Project, I developed a multifaceted platform to support the craft of independent filmmaking including a Screen Writers-in-Residence program in conjunction with the Black List, supporting the making of Ethan Hawke’s 2018 film, Blaze, as well as conceiving cultural activations celebrating the work of Killer Films, Maven Films and Mongrel Media, among others, at film festivals staged at Cannes, Sundance and Toronto. With the independent global studio, Gunpowder & Sky, I curated a dedicated digital film channel which allows guests at Autograph Collection hotels in North America to stream critically-acclaimed indie films which evoke the brand’s appreciation of art, culture, cuisine, design and travel.
Cultural Game Changers is a 2016 panel discussion series I helped to develop and chaired to offer a platform for creative individuals and generate awareness for the luxury and lifestyle brands operated by Marriott International.
I assessed 3000 art works which The Connaught has acquired since 1897 so that their holdings could be perceived as a genuine collection.
I founded and worked as chairperson of the Dorchester Collection Fashion Prize.
As brand ambassador of the Savoy, I created content, creative direction, a communication strategy and delivered the Savoy Style international lecture series all to promote the 21st-century restoration of the iconic London hotel.
• FINE JEWELLERY •
For Annoushka Doucas, with whom I have worked for five years, I delivered strategy, wrote content and placed her designs on the 2015 awards season red carpet, all to generate awareness for the launch of her fine jewellery brand at Saks Fifth Avenue.
To promote David Morris’s 50th anniversary, I developed content as well as PR and marketing strategy that reflected his groundbreaking career as the most important British jeweller. This included appointing Yasmin Le Bon to star in the brand’s advertising campaign and placing David Morris jewellery in the permanent collection at the Victoria & Albert Museum’s William and Judith Bollinger Jewellery Gallery and Designing 007, Fifty Years of Bond Style.
As brand ambassador, I introduced Hemmerle’s bold, graphic haute joaillerie to the UK and the U.S. My work involved copywriting, PR and marketing strategy, brokering the Prestel publishing deal for Delicious Jewels and placing Hemmerle in the permanent collection at the V&A’s William and Judith Bollinger Jewellery Gallery.
As Montblanc’s copywriter, I produced detailed press material on its leather accessories, fine jewellery as well as its Writers Limited Edition and Special Edition Mëisterstück fountain pens.
• FASHION •
Dorchester Collection Fashion Prize
I created and worked as founding chairperson of the Dorchester Collection Fashion Prize.
Hudson’s Bay Company
I produced the autumn/winter 2010 advertising campaign for HBC’s The Room and produced a history of this upscale women’s wear boutique for its website.
As editorial director of the online Swarovski TV channel, I produced short films capturing designers from New York, London, Milan and Paris create their ready-to-wear collections with Swarovski crystal.